Privacy Policy

Hope and Goodness, LLC. Last updated: September 2026

1. Introduction

The Hope and Goodness website (hopeandgoodness.com) and the Hope and Goodness mobile app ("the App") are owned and operated by Hope and Goodness, LLC, a Georgia limited liability company ("Hope and Goodness", "we", "us"). We are the data controller of the personal information described in this policy.

This Privacy Policy explains what information we collect, why we collect it, who helps us process it, and the choices and rights you have. Please read it before using the website or the App.

We take care of your personal information and are committed to keeping it confidential and secure. We do not sell your personal information, and information from the App is never used for advertising.

If you have any questions about this policy, contact us at hello@hopeandgoodness.com.

2. Information We Collect

2.1 Website

When you visit the website, we and our website provider automatically collect certain information about your device, such as your browser type, IP address, time zone and cookies placed on your device, as well as the pages you view, what referred you to the site and how you interact with it ("Device Information").

If you choose to use certain website features, such as our newsletter, a contact form or a purchase, you may give us details such as your name, email address, city, organisation, telephone number or payment information. You can browse the website without providing this information, but some features may not be available without it.

2.2 The App

Information you give us:

• Account information: your email address and password. Passwords are stored in encrypted (hashed) form by our database provider, and we cannot see them.

• Profile information: your preferred name and, if you choose to add one, a profile photo.

• Wellbeing information: your mood check-ins and any notes you add, your journal entries, reflections you write inside guides (which are saved privately to your Journal), and anything else you choose to write in the App.

• Conversations with Hope: the messages you send to Hope, our AI companion, and Hope's replies, along with short summaries that help Hope remember your journey.

• Guide activity: which guides you have started, completed or saved, and where you are up to in each one.

• Favorites: the guides, books, videos, playlists and other resources you save to your Favorites. These are stored with your account so they are there when you sign in.

• Daily tools: things you add in My Day and other tools, such as to-do lists, shopping lists, habits, special occasions, prayers, vision board items and your Bible reading progress. Depending on the tool, these are saved on your device or with your account.

• Settings and preferences: such as reminder choices, whether to include Bible reading in your recaps, light or dark mode and ambient sound. Some of these are stored only on your device.

• Voice input: if you choose to speak instead of type (for example to Hope, in reflections or in search), Apple's speech recognition turns your words into text, on your device or on Apple's servers. The App uses only that text, in the same way as a typed message. The App does not record or store your voice.

Information collected automatically:

• Time zone: used to reset your daily and monthly usage at the right local time, and to show crisis lines for your region. We do not collect your precise location or use GPS.

• Usage information: for example, how many messages you send to Hope each day and month, so we can apply fair-use limits.

• Device information: device type, operating system and app version.

• Push notification token: only if you allow notifications, so we can send the reminders you ask for.

• Subscription information: your subscription status and purchase history, provided by Apple through our subscription provider, linked to an anonymous app user ID. We never receive your card details.

Information that stays on your device:

• Your App PIN, if you set one, is stored only on your device and is never sent to us.

• Your weekly, monthly and yearly recaps are worked out on your device from information already in the App. Creating a recap does not send or store anything new.

3. How We Use Your Information

We use your information only as needed to run the website and the App and to support you. Specifically, to:

• Provide the App: guides, journaling, guide reflections, mood check-ins, your daily tools, Favorites, recaps and conversations with Hope.

• Personalise your experience: tailor Hope's replies and guide suggestions to your name, history and preferences.

• Manage subscriptions: confirm your free trial or subscription and unlock premium content.

• Send reminders: only if you turn them on. You can turn them off at any time.

• Keep the service safe and fair: protect accounts, prevent abuse and apply fair-use limits.

• Improve the service: understand, in general terms, how features are used so we can make them better.

• Communicate with you: answer support requests and send important account or policy updates.

We never use information from the App, including anything you write, your mood check-ins or your conversations with Hope, for advertising, and we never sell it. On our website only, we may use analytics and advertising cookies and pixels with your consent, as described in section 13.

Legal bases (UK and EU users). We process your information to perform our contract with you (providing the App you signed up for), with your consent (for wellbeing information, notifications, optional features such as a profile photo, and optional website cookies), for our legitimate interests (keeping the service secure, preventing abuse and improving it), and where required by law.

4. Hope and Other AI Features

Hope is an AI companion inside the App. Hope is powered by Claude, an AI model made by Anthropic. Before you first use Hope, the App asks you to confirm that you understand this.

When you chat with Hope:

• Your messages, together with relevant context such as your preferred name, recent mood check-ins, summaries of earlier conversations and your approximate region (from your time zone), are sent securely to Anthropic so that it can write Hope's reply.

• Under Anthropic's commercial terms, conversations sent to Anthropic through Hope and Goodness are not used to train Anthropic's AI models. Anthropic may keep this data for a limited period for safety and legal purposes, as described in its own policies at anthropic.com/privacy.

• Hope's personality and approach come from written instructions created by Hope and Goodness, not from training on your conversations.

• If you speak to Hope instead of typing, Apple's speech recognition turns your words into text first, and only the text is sent. The App does not record or store your voice.

• If you use Hope's voice replies, the text of Hope's reply is sent to ElevenLabs so it can be read aloud to you in an AI-generated voice.

• Summaries of your conversations are stored in our database so that Hope can remember your journey across sessions.

Other AI features. Some other tools in the App also use Anthropic's AI. For example, when you write a brain dump in My Day and ask the App to sort it into a list, or when you ask a question by voice in search, the text you enter is sent securely to Anthropic to create the result, under the same terms described above. Only the text needed for that task is sent.

How we create content. Our team uses AI tools to help research and draft guides and to find books, videos and music for the Library. Every guide and recommendation is reviewed and chosen by our team. Your personal information is never used to create this content.

Hope is supportive, but Hope is an AI and can make mistakes. Hope is not a therapist and is not a substitute for professional mental health care, medical advice or crisis support. If you are in crisis, please contact your local emergency number or a crisis line straight away.

5. Your Health Information and Your Consent

Some of what you share in the App, such as mood check-ins, journal entries, guide reflections and conversations with Hope, can reveal information about your mental or emotional health. Many privacy laws treat this as sensitive or "consumer health" information, and so do we.

• We collect and use this information only to provide the App's features to you, as described in this policy.

• We ask for your consent when you create your account and before you first use Hope.

• We never sell it, never use it for advertising, and only share it with the service providers who help us run the App (see section 6).

• You can withdraw your consent at any time by deleting the entries you no longer want kept or by deleting your account in the App (Settings, then Delete Account). Withdrawing consent means we can no longer provide the features that depend on this information.

6. Service Providers We Share Information With

We share information only with trusted service providers that help us run the website and the App. They may use it only to provide their services to us, under their own privacy policies and our agreements with them.

• Supabase: database, sign-in and file storage. Information involved: account, profile and photo, wellbeing information, journal entries and guide reflections, conversations and summaries, guide activity, Favorites and usage counts. Privacy policy: supabase.com/privacy

• Anthropic (Claude): writes Hope's replies and powers other AI features, such as sorting a brain dump into a list. Information involved: your messages to Hope, the context sent with them, and the text you enter in AI features. Privacy policy: anthropic.com/privacy

• ElevenLabs: reads Hope's replies aloud (voice feature). Information involved: the text of Hope's replies. Privacy policy: elevenlabs.io/privacy

• RevenueCat: manages subscriptions and free trials. Information involved: anonymous app user ID, subscription status and purchase history. Privacy policy: revenuecat.com/privacy

• Expo: delivers push notifications. Information involved: push token and reminder content. Privacy policy: expo.dev/privacy

• Apple: app distribution, payments, and speech recognition for voice input. Information involved: purchase and payment details, and your spoken words when you use voice input. Privacy policy: apple.com/privacy

• YouTube (Google): shows video thumbnails in the Library and plays Library videos inside the App (YouTube API Services). Information involved: IP address, device information and viewing activity, collected by YouTube when you browse or play videos. Privacy policy: policies.google.com/privacy

• Spotify: shows playlist covers in the Library and plays our playlists in the Spotify app. Information involved: IP address and device information when covers load, and your listening activity in the Spotify app. Privacy policy: spotify.com/privacy

• Hostinger: hosts our website. Information involved: website Device Information and anything you submit on the website. Privacy policy: hostinger.com/privacy-policy

• Analytics and advertising partners, such as Google or Meta: website analytics and advertising, only if you accept these cookies (never in the App). Information involved: cookie and device identifiers, IP address and pages viewed on the website. Privacy policies: each partner's own, for example policies.google.com/privacy and facebook.com/privacy/policy

We may also disclose information if required by law (see section 16), or to a successor if Hope and Goodness is ever merged, sold or reorganised, in which case this policy would continue to apply to your information.

7. International Transfers

Hope and Goodness, LLC is based in the United States, and our service providers process information in the United States and other countries. If you use the App from outside the United States, including from the UK, the EU or Australia, your information will be transferred to and processed in the United States. Where the law requires it, we rely on our providers' standard safeguards for these transfers, such as the Standard Contractual Clauses.

8. Information Security

We use reasonable administrative, technical and physical safeguards to protect your information. App data is stored with Supabase, encrypted in transit (HTTPS/TLS) and at rest, and access is restricted so that each person's data is available only to their own account. Your profile photo is stored in your own folder and cannot be browsed by other users. You can also protect your journal, guide reflections and conversations on your device with an App PIN.

No method of storing or sending information over the internet is 100% secure, so we cannot guarantee absolute security.

9. How Long We Keep Information, and Deleting It

We keep your information for as long as your account is active, so that your journal, guide reflections, mood history, guide progress, Favorites and Hope's memory of your journey stay available to you. You can delete individual journal entries and remove Favorites at any time.

You can delete your account at any time in the App (Settings, then Delete Account), or by emailing hello@hopeandgoodness.com. When you delete your account, we delete your personal information, including your Favorites, within 30 days, except where we must keep something to meet a legal obligation. Copies in our providers' routine backups are removed on their normal backup cycle. Information already processed by Anthropic is handled under Anthropic's retention policies. Information stored only on your device is removed when you delete the App.

10. Your Rights

Everyone. You can ask to access, correct, download or delete your personal information at any time by emailing hello@hopeandgoodness.com. You can also delete your account yourself in the App. We will respond within the time the law where you live requires, and we will not treat you differently for using your rights.

UK and EU residents (UK GDPR and GDPR). You have the right to be informed, to access your information, to correct it, to have it erased, to restrict or object to its processing, to data portability, and to withdraw consent at any time. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. You can complain to your local data protection authority, or in the UK to the Information Commissioner's Office at ico.org.uk.

Australian residents (Privacy Act 1988). You can access and correct your information and complain to us. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.

California and other US state residents. Depending on where you live, you may have the right to know what personal information we collect and how we use it, to access it, to correct it, to delete it, and to opt out of its sale or of targeted advertising. We do not sell personal information. If we use advertising cookies or pixels on our website, you can opt out of targeted advertising at any time by declining them in our cookie banner, by using a browser opt-out signal such as Global Privacy Control, or by emailing us. You may use an authorised agent to make a request, and you may appeal a decision by replying to our response.

Consumer Health Data (Washington, Nevada, Connecticut and similar laws)

This section is our consumer health data privacy notice.

• What we collect: mood check-ins and notes, journal entries, guide reflections, conversations with Hope, and guide activity that may relate to your emotional or mental health.

• Where it comes from: directly from you, when you use the App.

• Why we collect it: only to provide the App's features to you, such as personalising Hope's replies and suggesting guides.

• Who we share it with: only the service providers in section 6 that need it to run the App (Supabase and Anthropic). We do not sell consumer health data.

• Your rights: you can confirm whether we hold your consumer health data, access it, delete it and withdraw your consent, by emailing hello@hopeandgoodness.com or deleting your account in the App. If we decline a request, you can appeal by replying to our response.

11. Subscriptions and Payments

The App offers a subscription, with a free trial for eligible new subscribers, to access premium content. All payments are processed by Apple through the App Store. We do not receive or store your card details. Our subscription provider, RevenueCat, tells the App whether your subscription is active.

To manage or cancel your subscription, go to your Apple ID subscription settings.

12. Age Requirements

Hope and Goodness is intended for people aged 16 and over. We do not knowingly collect personal information from anyone under 16. If you believe someone under 16 has given us their information, please contact hello@hopeandgoodness.com and we will delete it promptly.

13. Cookies (Website)

Our website uses cookies and similar technologies, such as pixels:

• Essential cookies keep the website working, for example remembering your cart or your cookie choices. These are always on.

• Analytics cookies help us understand how visitors use the website, so we can improve it.

• Advertising cookies and pixels, such as those from Google or Meta, may be used to measure our marketing and to show our ads to people who have visited the website.

We only use analytics and advertising cookies and pixels if you agree to them in our cookie banner, and you can change your choice at any time. The companies that provide them may collect information such as your IP address, device identifiers and the pages you view, under their own privacy policies. We honour browser opt-out signals such as Global Privacy Control where the law requires it.

The App itself does not use cookies or advertising pixels, and nothing you do in the App, including your wellbeing information and conversations with Hope, is ever shared for advertising. Videos in the App's Library play through YouTube's own player, which may use its own cookies and similar technologies under Google's Privacy Policy (see section 14).

14. Links to Other Websites and Services

The website and the App link to other websites and services that we do not own or control, such as crisis line services, book listings, YouTube, Spotify and our Find a Professional directory. We are not responsible for their content or privacy practices, and we encourage you to read their privacy policies.

Videos (YouTube API Services). The App uses YouTube API Services to show video thumbnails and play selected videos inside the App. Thumbnails and videos are delivered by YouTube, and YouTube and Google may collect information such as your IP address, device information and viewing activity, under the Google Privacy Policy at policies.google.com/privacy. By watching videos in the App, you agree to the YouTube Terms of Service at youtube.com/t/terms. We do not receive information about your YouTube account, and we never charge to watch these videos.

Music (Spotify). Playlist covers in the Library are loaded from Spotify, and our playlists open in the Spotify app, which handles your listening under Spotify's own privacy policy at spotify.com/privacy.

Books (Amazon). Some book links in the App and on the website are Amazon affiliate links. As an Amazon Associate I earn from qualifying purchases. We do not share your personal information with Amazon. When you tap a book link and visit Amazon, Amazon may use its own cookies to record that you arrived from our link, under Amazon's own privacy policy.

Find a Professional. The App may link to a directory of independent counsellors, coaches and practitioners on our website. We do not share your information with any practitioner. If you contact one, anything you share with them is handled under their own privacy practices.

Sharing. When you use a Share button, the App opens your device's share options with a short message and a link to Hope and Goodness on the App Store. You choose whether and how to send it. The App does not share your journal entries, reflections, mood check-ins, Favorites or conversations with Hope.

15. Notifications

If you allow notifications, the App sends the reminders you turn on, such as daily check-ins at the times you choose. You can turn them off at any time in the App's Settings or in your device's Settings. We do not send marketing notifications.

16. Legal Disclosure

We will disclose information if required or permitted by law, for example to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud, or to respond to a government request.

17. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. If we make significant changes, we will let you know in the App or on the website before they take effect.

18. Contact Us

For questions about this policy or your personal information, or to make a request about your rights, please contact:

Hope and Goodness, LLC
Email: hello@hopeandgoodness.com
Mailing address: 11175 Cicero Drive, Building 200, Suite 100, Alpharetta, GA 30022, USA

This Privacy Policy was last updated in September 2026.